EIF REVLON Run/Walk
We developed a campaign based on the concept of “WOMENTUM,” which we defined as “an inspirational force gained over a distance of 5 kilometers applied to the eradication of cancers in women.” This campaign would serve at every level of event administration, planning and marketing as articulation of the event’s uniqueness. Visually, we communicated the Run/Walk’s singularity by wrapping the design in red and white confetti. We invested a new level of emotion to the confetti, both in advertising and on-event, by letting each red or white piece of confetti tell a story – of courage, survival, remembrance and triumph.
