Lexar Media print advertising campaign.

Agency: Cornyn + Partners
Copywriter: Jason Sperling
Art Director: Dennis Purcell

We developed a new brand design for Pyramat and executed it through a new website, brochure and consumer packaging for Target, Best Buy, and Toys “R” Us stores.

Clutch Design rebranded Messermeister with a new consumer shopping cart and packaging design system.

We designed the new identity for The Museum of Tolerance, The MOT. The challenge was to create a symbol that could represent connecting ideas, invoking leadership and be an educational bridge for future generations.

The goal for Vtech was to revive the brand by designing clear brand recognition for it’s cordless phone line that connects and informs customers. A new corporate identity and developing a color code system for Vtech’s packaging was essential in revamping the existing brand. This new look was executed across logo identity, consumer packaging, in-store marketing, point of purchase display, print ads, and broadcast advertising.

Our primary challenge was to design a comprehensive packaging system targeting consumer markets for each phone category. In order for the in-house team to execute our design we needed to create a detailed corporate style guide for the consumer packaging production. We designed an aluminum binder with CNC brand logo etching. Inside are tabbed categories with detailed written instructions along with diagrams.

There is increased competition every year among women’s cancer’s walks – which include the formidable Susan G. Komen 3-Day for the Cure and Avon Walk for Breast Cancer events, as well as the 5K Making Strides Against Breast Cancer and Race for the Cure. The EIF/REVLON Run/Walk has legendary status in Los Angeles and New York, yet even they are not exempt. We presented EIF and REVLON with the belief that this annual phenomenon stands apart from the others in three areas: 1) Its empowerment of women to win the fight against women’s cancers (not only breast cancer; 2) Its celebration, – shown most dramatically at the start with music, dance, and confetti – of this power; and 3) The way it unites the city the weekend (or day) before Mother’s Day.

We developed a campaign based on the concept of “WOMENTUM,” which we defined as “an inspirational force gained over a distance of 5 kilometers applied to the eradication of cancers in women.” This campaign would serve at every level of event administration, planning and marketing as articulation of the event’s uniqueness. Visually, we communicated the Run/Walk’s singularity by wrapping the design in red and white confetti. We invested a new level of emotion to the confetti, both in advertising and on-event, by letting each red or white piece of confetti tell a story – of courage, survival, remembrance and triumph.

WOMENTUM POP stands and brochures were slated for stores, restaurants, and offices across New York and Los Angeles. We designed and disseminated powerful Direct Mail invitations to participation. We decorated subways and webpages. We then broadcast emotional television Public Service Announcements. And since, in the business of grassroots fundraising, neither grass nor roots grows without enthusiastic cooperation, we invented a customizable Teambuilding & Fundraising Poster to put at our participants‘ disposal. The Run/Walk was still months away and the campaign was spelling out success: Registration was up on an average of 201% and fundraising had increased by 39.5%.

We designed this E3 sales kit with a folder and one sheets for Pyramat, the leading video game chair manufacturer. E3 is the video game industry’s leading tradeshow.

Concord Records music packaging for Jazz Piano Series.

Acorn Engineering’s high-end division of bath fixtures, Neo-Metro called on Clutch Design to develop a product brochure that would leverage the elegance and sophistication of the products and speak to architects and interior designers.