2010 EIF Revlon Run/Walk For Women Advertising

EIF Revlon Run/Walk For Women Advertising Identity

2010 Los Angeles and New York EIF REVLON Run/Walk For Women campaign. Clutch Design created the new advertising and direct mail campaigns for the 2010 EIF REVLON Run/Walk For Women. Discover your Womentum, was the mantra for 2010. We developed everything from print and TV advertising to brochures, POP, direct mail, event graphics and apparel.

Event background: Created in 1993 through the committed and collective efforts of the Entertainment Industry Foundation, Lilly Tartikoff, and Ronald O. Perelman, The EIF REVLON Run/Walk For Women has grown to become one of the nation’s largest 5K fundraising events. To date, the Run/Walks (LA/NY) have distributed nearly 55 million dollars for cancer research, treatment, counseling and outreach programs. Thanks in part to these funds, new treatments are being developed and lives are being saved.

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